
Pupil is a global leader in providing real estate agencies with accurate 2D & 3D floor plans, virtual tours, and images within 48 hours.
Read case studyBalancing user and business needs to create delightful and sustainable digital product experiences.
I am always interested in new opportunities, collaborations and projects.
Selected Projects
Stak digitises commercial real estate for the world's largest agents, landlords and asset managers. It combines best-in-class technology with proprietary software to rapidly capture and digitise portfolios, turning buildings into accurate data.
Read case studySpec's mission is to inspire peace of mind in sales and rentals by delivering feature-rich marketing assets and verified property measurements that empower agents to build trust. Their goal is to set the global standard for accuracy and transparency in the residential property industry.
Read case studyPupil is a global leader in providing real estate agencies with accurate 2D & 3D floor plans, virtual tours, and images within 48 hours.
Read case studyMedefer is revolutionising outpatient care with the UK’s first virtual platform, enabling faster and more efficient patient referrals managed by NHS specialists.
Read case studyMost recently, I've served as a Senior Product Designer at Monday.com, a low-code, no-code work OS multi-product platform that empowers individuals to build and enhance the operational efficiency of their organisations.
Previously, I was Senior Product Designer at Pupil, a spatial-data company specialising in capturing and publishing 3D information for real-world interiors. I led the design and delivery of internal and customer-facing products, focusing on usability, efficiency, and brand cohesion. As the founding designer at Medefer, an award-winning virtual outpatient service for the NHS, I designed the UK's first virtual referral management platform, reducing in-person outpatient attendance by 70%, thereby addressing hospital patient backlog and decreasing waiting times.
I was born and raised in Stockholm and have a BA from Boston, USA before getting my MSc in Psychology in London. I started my career in Product Management however I always had a strong passion for design and solving complex problems using the design thinking process and I have never looked back since.
As a designer working in digital contexts, I feel a responsibility to create brand and digital products that can help reduce the 3.8% of global carbon emissions caused by the internet. To accomplish this, I focus on building rigorous design systems that are not only logical and flexible, but also sustainable and scalable. At the same time, I strive to maintain creative freedom and infuse my designs with emotion and a sense of humanity for the users
Stockholm HQ
18:26:11
London
18:26:11
The best design processes are both robust and adaptable, maximising the likelihood of delivering a successful product.
Explore
A preliminary phase which involves not only researching and framing the problem but also gathering enough evidence to guide the design decisions in the best possible direction.
Design
Once enough information has been gathered, a combination of low and high fidelity prototypes are developed and is continuously communicated with stakeholders.
Test
An evaluation method where representative users interact with the design for the purpose of learning how usable that design actually is. As the designs are an iterative process, the earlier the tests are conducted, the better.
Reflect
Transferring and presenting the design deliverables, while monitoring the performance of the design solution and reflecting on the project to identify areas for improvement.
A preliminary phase which involves not only researching and framing the problem but also gathering enough evidence to guide the design decisions in the best possible direction.
Once enough information has been gathered, a combination of low and high fidelity prototypes are developed and is continuously communicated with stakeholders.
An evaluation method where representative users interact with the design for the purpose of learning how usable that design actually is. As the designs are an iterative process, the earlier the tests are conducted, the better.
Transferring and presenting the design deliverables, while monitoring the performance of the design solution and reflecting on the project to identify areas for improvement.
I believe great products don’t just solve one problem, they support the entire journey. Whether it's a creative tool, a SaaS platform, or a productivity app, the best products connect different parts of the workflow into one seamless experience - without forcing users to jump between multiple tools.
My approach to design is always to think beyond the single product view, how can this product fit into a broader ecosystem? How can we eliminate friction across the entire workflow, not just one step? By designing multi-product platforms, companies can simplify the experience for users, reduce tool fatigue, and unlock new value, while also strengthening their position in the market.
I am primarily seeking senior product design or lead roles but remain open to opportunities where I can leverage my expertise and make a meaningful impact.
For the past five years, I have successfully worked in both remote and hybrid environments. While I value the benefits of a setup that balances remote flexibility with in-office collaboration, I am adaptable to various working arrangements.
Feedback in all its forms is the cornerstone of growth and improvement. I strongly promote and encourage a culture of constructive feedback as an essential foundation for any successful work relationship.
Yes, I am happy to provide references upon request.